RareCapital Media
Commissioned software for operators. One problem, then the tool.
Back to the studio →
Founder · RareCapital Media
Esse
Obayando
Lekki, Lagos · software in days, not proposals
Most small businesses need software they will never be able to commission. An agency quotes months. The leak stays open. I build the fix.
Direction stays human. AI drafts. I decide what ships.
How I work
One expensive problem. Then the tool.
I came from digital marketing. Businesses paid for attention, then lost the customer at the step nobody built — the reply, the booking, the spreadsheet.
Through RareCapital Media I take that one leak and ship working software: WhatsApp and phone assistants when a shop needs them, automations that retire a job done by hand, sites built to convert, dashboards that make an owner’s numbers visible.
GrantReach is one studio project — a grant finder that may grow. It is not the name of the work.
I direct AI coding agents, then I test the output until it actually works. That is why the timeline is days, and why the price is not agency price.
On the record
What you can open today.
GrantReach
A public project from the studio. Not the company.
Open the project →Contact
Describe the broken thing.
esse.obayando@rarecapital.tech
I will tell you if it is worth building before either of us spends.