RareCapital Media

RareCapital Media · Lagos

You describe the problem.
I build the thing that fixes it.

Working software in days — not a proposal, not a mockup. One expensive problem in a small business, then the tool that removes it.

Describe the problem See the work

Work

What exists. What is offered.

Core workCommissioned

Sites, automations, numbers

Landing pages that convert. Automations that retire a job nobody should still do by hand. Dashboards that make an owner’s numbers visible for the first time.

One problem per build
Core workWhatsApp · phone

Night-shift assistants

Built for one business at a time: qualify, book and follow up on WhatsApp and by phone — including 11pm and Sundays. Not a public app.

Commissioned, not self-serve
Free toolFeatured

Response Audit

Counts how many WhatsApp enquiries a business never replied to, and what that silence cost. Runs in the browser. Nothing is uploaded.

Open Response Audit →
Featured projectLive

GrantReach

Verified grant discovery for African applicants. Built to become automated grant intelligence — paid APIs and a specialist model — when the catalogue is funded.

Read the project →

Method

The ads were rarely the problem.

  1. One expensive leak. Attention is paid for. Then the reply, the booking, or the spreadsheet never happens.
  2. Days, not a deck. AI agents draft. I test until it works. You get software, not a 40-page proposal.
  3. Priced for operators. Built for businesses that will never commission an agency. If it is not worth building, I say so before either of us spends.

Samples

How the thinking looks on paper.

Independent sample · not client work

Business growth audit on public listing data — positioning, customer, content, conversion. Heartsincream Bakery, Lagos.

Independent sample · not a performance claim

One long video turned into a week of LinkedIn posts. Same idea: stop starting from zero every morning.

Founder

Esse Obayando

Esse Obayando, founder of RareCapital Media

Founder of RareCapital Media, CAC-registered in Lagos. I came from digital marketing and kept watching businesses pay for attention, then lose the customer at the step nobody built.

I take one specific problem and ship the fix. Commissioned software is the work. GrantReach is one public project from the same studio.

Founder page →

Contact

If something is broken, slow, or still done by hand — write.

esse.obayando@rarecapital.tech

I will tell you honestly whether it is worth building.